Ale Sarra ~ Industrial Designer ~
“For every complex problem, there is
an answer that is clear, simple, and wrong.”
– H.L Menken
Hi there! I am Ale, an experienced Product / Industrial designer with 8+ years experience of Concept to Manufacture in 3 countries, advancing from all the stages of the design process to working side by side with engineers to deliver disruptive experiences spanning across digital and physical worlds.
I spent more than 2 years in China (Shenzhen, Dongguan, Shanghai and Hong Kong) working closely with the manufacturing team to balance aesthetics and function as well as ensuring the design integrity was carried through to production.
My work is inspired and informed by multiple disciplines that enhance and boost the result of a complex project, adding value by applying strategic design, alternative thinking and innovation in every step or corner of a project.
I love to travel and explore the world to discover new experiences and learn every day of my life something new or different.
Succesfull IGG Campaigns
I leverage my experience in several design fields to implement projects through innovation, adding value by applying strategic and alternative thinking. This holistic approach challenges me to find new exciting solutions in physical and digital worlds.
Global and Local Recognition by the world’s most prestigious awards bodies.
2017 MoMA Store
Launch and exposition of Bluesmart Series 2 products in Midtown and Soho stores of New York.
2016 Red Dot Design Award
Bluesmart One / “Best of the best” award in Fashion, Lifestyle & Accessories category.
2015 MoMA Launch
Landing and recognition of Bluesmart One CarryOn.
Winning in the Industrial Design Category with the Tomograph ARPET in collaboration with BCK agency.