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242 Wythe Ave #4, Brooklyn, NY

About Me

Ale Sarra ~ Industrial Designer ~

“For every complex problem, there is
an answer that is clear, simple, and wrong.” 

– H.L Menken

Hi there! I am Ale, an experienced Product / Industrial designer with 8+ years experience of Concept to Manufacture in 3 countries, advancing from all the stages of the design process to working side by side with engineers to deliver disruptive experiences spanning across digital and physical worlds.

I spent more than 2 years in China (Shenzhen, Dongguan, Shanghai and Hong Kong) working closely with the manufacturing team to balance aesthetics and function as well as ensuring the design integrity was carried through to production.

My work is inspired and informed by multiple disciplines that enhance and boost the result of a complex project, adding value by applying strategic design, alternative thinking and innovation in every step or corner of a project.

I love to travel and explore the world to discover new experiences and learn every day of my life something new or different.

Projects finished
370 k
Miles Travelled
Succesfull IGG Campaigns

My Skills

I leverage my experience in several design fields to implement projects through innovation, adding value by applying strategic and alternative thinking. This holistic approach challenges me to find new exciting solutions in physical and digital worlds.


Industrial Design
Graphic Design

3D Tools

Expert Level User to deliver Class A surfaces and a complete product development.

Adobe Tools

Expert Level User in Illustrator and Photoshop. Mid Level User in XD.


Expert Level User of this two rendering engines to deliver great images.


User-Centered Design to give a correct approach to every project.

Global and Local Recognition by the world’s most prestigious awards bodies.

2017          MoMA Store

Launch and exposition of Bluesmart Series 2 products in Midtown and Soho stores of New York.

2016          Red Dot Design Award

Bluesmart One  / “Best of the best” award in Fashion, Lifestyle & Accessories category.

2015          MoMA Launch

Landing and recognition of Bluesmart One CarryOn.

2012          Innovar

Winning in the Industrial Design Category with the Tomograph ARPET in collaboration with BCK agency.

Ale is a great addition to any team, he has a diverse work experience background, having worked around the globe while at Bluesmart; supporting with design, sourcing, development, marketing, to list a few. Ale is able to jump into difficult situations, keep his composure and stay focused on the task at hand. For example, he was asked to move for the company, from Argentina, to Hong Kong, to Shenzhen, to San Francisco, all within a year’s time, always bringing high energy to work, no matter the situation or location.
Ryan Kam / HK, VP Asia Operations at Fullpower Tech.
Ale is such a pleasure to work with! He is super nice, incredibly talented, and has the attitude to do whatever is required. As the first lead industrial designer for Bluesmart, he contributed across all stages of the product life cycle, from concept to manufacturing. He spent significant time in China to work on sourcing and product development with our suppliers. He chipped in with his design skills across all media and was truly an invaluable part of the team. I loved working with Ale and hope to have the opportunity to collaborate with him again.
Brian Chen / NY, Co-Founder at Phoneboots
I had the pleasure of working with Ale for over 2 years while at Bluesmart. He is without a doubt the best Industrial Designer I have worked with. He has an exceptional attitude towards work, a relentless desire to learn more and an innate ability to design new innovative products. I would without question recommend him to anyone in need of a senior designer and know whoever is lucky enough to add him to their team will not regret the decision.
John Pitts / HK, Product Development Consultant
Ale demonstrated to posses an extraordinary combination of natural talent, innovative creativity, effectiveness at problem-solving, intense work ethics and delightful teamwork spirit. As we created and introduced to market truly innovative products that started an entire new category in the industry, Ale had to navigate the challenges of understanding new users behaviors and needs in order to design our products effectively. He combined intuition and critical thinking to overcome these challenged successfully.
Diego Saez Gil / SF, Technology Entrepreneur
Ale is an excellent designer who works through every stage from the concept and design through to the development. We’ve worked together for many years on multiple projects, and he has always taken a hands-on approach to help launch products and experiences. Whether it is at the research & discovery stage with users or final DFM stages with engineers, everyone around Ale enjoys working with him which makes every project easier and also brings great results for the project itself.
Alejo Verlini, Co-Founder & CPO at Bluesmart